Wolf Creek Company now offers holiday lighting. You probably wonder why you should consider adding holiday lighting to your landscaping business. As it turns out, you would share the same reasons with us for joining this growing market trend.
First, the residential holiday lighting market is exploding, so let’s take advantage of that fact and add a revenue stream to your business. It will make for easy repeat business, and beautiful holiday lighting makes for easy referrals! Please note that you will want to focus on the residential market because it is growing stronger than the commercial market.
Next, it is not difficult to get started. You already have the trucks, equipment, insurance, and people. You can offer a ‘turnkey solution’ that includes design, installation, repair, and after the holidays, you will take down, pack and store the decorations for the following year. You will make your customer’s life easier!
Together with Holiday Bright Lights, we can support you with training, and they even have an app available for design. Check out the HBL Design app on an iPad to design lighting on a picture of the home with easy pre-formatted design; you can add garlands, lit trees, and many more design elements. In addition, you can share design ideas directly with your clients.
And finally, holiday lighting provides an upsell opportunity: you can offer to add permanent smart landscape lighting that can be programmed to holiday colors.
Why is Holiday Lighting Trending in 2021?
We believe it is a perfect storm of COVID meeting LED lighting. Because of COVID, people are spending more time at home, and they have more savings at hand. In addition, homeowners are investing more in improving their homes and gardens, and holiday and landscape lighting make a solid investment that will make their property stand out.
The other reason is LED lighting. LED lighting makes landscape lighting and holiday lighting safer, more efficient, and better for the environment. Even though the cost is higher up-front, LED lights are more durable and will last longer, so you will save money in the long run. In addition, they provide huge savings in energy efficiency (30-90%) so that they will reduce your customer’s energy bill. Finally, because of their durability and energy savings, they are better for the environment as well. It is a win-win all around.
How to Sell Holiday Lighting to Your Customers
Here is a handy checklist of selling points to make with your customers:
- Add value and wow to your home – show them some great examples of beautifully decorated homes and landscapes.
- Safety – let insured and trained professionals climb the ladders and roofs. Avoid the hazards of electrical work and exposure to the elements.
- Convenience – let us do the ‘turnkey’ work. As a result, customers can spend more time with family and friends.
- Economy – You offer them premium, professional-grade LED light bulbs that last longer and use less power.
- Going Green – LED lights are better for the environment
- Customization – You can show them different designs and the latest trends.
In summary, consider adding holiday lighting to your landscaping business repertoire. Our staff at Wolf Creek Company is ready to support you in getting your holiday lighting services started. And you can read more articles about landscape and holiday lighting.
