Passing The Torch
To kick off Women’s History Month, Wolf Creek Company would like to recognize the Irrigation Association’s newly appointed chief executive officer, Natasha Rankin. With over nine years of chief executive experience under her belt, the IA board of directors is more than confident she will bring value to the organization.
As the former executive director of the General Federation of Women’s Clubs, Rankin strives to, “advance policy and research, education and training, and workforce development for such a thriving and essential industry.” Wolf Creek Company applauds Rankin’s efforts as she paves the way for women in a male dominant industry.
In a recent press release, Rankin stated that she is “honored to be joining the Irrigation Association. The opportunity to partner with the IA’s members and staff as stewards of our ecosystem.” When asked about her role in the industry she stated, “this life-giving story of efficient irrigation and water management by businesses, farmers, communities – our society – is a responsibility and privilege we will continue to reimagine and work hard to tell.”
Why Are Women Important
Women are no longer settling for pink-collar jobs and they aren’t afraid to get their hands dirty either. Women in the green industry are growing strong and steadfast as they are leading the way in powerful positions.
The green industry has become more inclusive and inviting to women through the years. Women like Natasha Rankin play an important role in the future of the industry and it’s important to recognize that as more women continue to join the workforce.
Jennifer Lemcke, CEO of WeedMan, is another pioneer in the industry who has made her way to the top. Having 28 years of experience in landscaping, Lemcke states that the key to revolutionizing the workplace is to, ‘make sure men are still part of this conversation.’ When women build comradery with one another they’re able to overcome challenges together.
How can we as a collective group continue the momentum of growth? Support the women in your workplace and encourage them to not only sit at the table but also to speak up. In order to see change, we must be the change.
How Women Can Get Involved
Organizations like Women In Landscape Network (NALP) allow for women to gather in a community while [also] leaving an open door for men as well to join the conversation. As women begin to network at such events or associations they’re able to foster a stronger sense of community. Begin having an open discussion with employees about inclusivity and learn to be an active listener.
You can also encourage the women in your industry to attend educational events and seminars that can offer mentorship and professional development experiences. At the same time, the landscaping industry can boost its efforts in funding events for women.
In an industry that continues to grow rapidly, Lemcke admits there are hurdles to jump and issues to resolve but it’s an industry that keeps on giving and expanding. In fact, it is arguably the fastest growing industry as of 2021. There are a plethora of opportunities in landscaping that many are not aware of. From turf grass solutions, irrigation systems, to landscaping, the list goes on.
With the power of social media being so prevalent these days, create an online presence for the women in your business. More visibility can have a positive effect and may foster interest for young women to pursue a career in the green industry.
With March symbolizing Women’s History Month, let us remember that women hold the future of the green industry. It’s up to us to revolutionize what people think the green industry is and bring inclusivity across the board.
Read more about Women in the Green Industry as we commemorate and celebrate Women’s History Month.
